About

Jermina Menon MRICS is a seasoned marketing professional with over 25 years of experience in retail and FMCG marketing. She is a results-oriented and ROI-obsessed consultant with expertise in business strategy, brand marketing, and digital strategy. Jermina has been involved in various aspects of marketing, including brand management, social media marketing, omni-channel, e-commerce marketing, and CRM & loyalty marketing. Jermina recently launched her strategic consulting venture, Knowetic.in, where she focuses on helping SME entrepreneurs re-engineer their business for efficiency and offers strategic marketing solutions that deliver ROI. In the Covid world, she helps her clients digitize their customer journey and sales funnel, delivering exceptional results. Jermina helps young brands create their identity and shape them right for their target customer. In her previous assignments, Jermina has handled the digital marketing for digital assets, including 23 social media handles and 6 websites to deliver traffic and engagement. She has also worked on global brands like Vision Express and been part of the global marketing team covering 44 countries for integrated campaigns. In her advertising career, Jermina has had the privilege of being the team that has launched brands like Sunfeast, Mint-o & Candyman, as well as worked on Unilever businesses. Jermina strongly believes that no problem is unsolvable if we are willing to adapt and pivot. She has always been a team player and demonstrated strong leadership and interpersonal skills. Jermina is a guest lecturer at leading management schools and a speaker at forums on marketing, retail, and diversity. Jermina's personal recognitions include being in the Top 50 Retail Minds at the Asia Retail & Shopping Centre Congress 2019 & 2020 (2 years in a row), LinkedIn Content 50 List for 2018 Powered by Paul Writer, Top Content Marketers 2017 at Paul Writer Adobe Digi 100, and 50 most Talented Retail Professionals at the Asia Retail Congress 2014. Jermina is currently the Chief Strategy Officer at Knowetic, where she works with her clients to help them digitize their retail journey in the most efficient manner, delivering growth (think 5x) and high ROI (again, think 5x). She helps SME brands carve their unique identity and build their online presence. Jermina holds an Executive MBA from the Indian Institute of Management Bangalore and has relevant experience of 22.30 years. Her tech stack includes Data Scientist and Product Manager.